Craft brewery and distillery New Holland Brewing Co. is announcing the return of its collaboration with Hasbro, a leading games, IP and toy company, and its Wizards of the Coast division, stewards of the iconic DUNGEONS & DRAGONS (D&D) franchise. The collaboration kicks off with the launch of a bold new flavor in the Dragon’s Milk Reserve line. Inspired by the legendary Dragon Turtle, DUNGEONS & DRAGONS Coconut Rum Barrel Reserve invites fans to embark on a new flavor adventure. This limited-edition release will be available in late August 2025 at select retailers, New Holland Brewing locations, and online at www.dragonsmilk.com/dnd.
“This collaboration is all about celebrating the power of storytelling through flavor,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company. “With the Dragon Turtle as our muse, we created a rich, coconut stout aged in rum barrels that’s as deep and complex as the world of D&D itself.”
Featuring artwork inspired by DUNGEONS & DRAGONS lore, the bottle of Coconut Rum Barrel Reserve connects the release to its mythical namesake and serves as a nod to the collaborative effort between the two brands. This launch marks the beginning of an extended agreement between Dragon’s Milk and Hasbro’s D&D brand, with additional special releases planned for later this fall. Fans can expect the return of more flavors and as the collaboration continues.
“We’re proud to build on the momentum of last year’s launch,” added Vanderkamp. “There’s so much more to come.”
For more information, visit www.dragonsmilk.com/dnd.
Images via D&D and New Holland Brewing
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