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Sony Music Gets Into The VTuber Game With Project “Vee”

Sony Music Entertainment (Japan) Inc. (Headquarters: Chiyoda-ku, Tokyo, President: Shunsuke Muramatsu) has announced the first wave of five virtual talents to debut under their virtual talent development & management project “VEE”.

Project Vee logo

“VEE” is Sony Music’s largest virtual talent development and management project in history. Through this project, not only will streaming and video creation be undertaken, but also activities such as music, voice acting, works creation, etc. for each virtual talent to realize their dreams. Sony Music Group, which has developed a wide range of entertainment businesses, will support the activities of each virtual talent by making the most of its know-how and solutions.


The first five talents announced today are “OTOKADO RUKI”, “Tulsi-Nightmare Madness IV”, and “HINAHOSHIAIRU” – who will be making their debut, as well as “KUJO RINGO” and “SYUSETU KOHAKU” – who are already active as virtual talents.
In addition to revealing the profiles and visuals of each talent on the official website, their individual Twitter accounts will also be launched today, 23 May (Monday). The YouTube debut streaming schedules of the individual talents have also been announced.

Images via Sony Music

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