Wednesday, May 31, 2023

Keebler and Nintendo Partner For New Mario Kart Rocky Road Fudge Stripes

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The fun of snacking and the excitement of gaming are two activities that often bring families together, and now Keebler® and Mario Kart™ have partnered to bring these two activities together in a delicious treat: Mario Kart™ Fudge Stripes Rocky Road Cookies.

The new limited-edition cookie is an new take on Keebler’s Fudge Stripes cookies with a chocolate and almond flavored shortbread, topped with a marshmallow flavored fudge drizzle for a delicious rocky road taste. Crafted by the Keebler elves themselves, the cookies also feature designs that mimic the famed Super Star and Lightning power-up shapes from Mario Kart.

Mario Kart Keebler packaging

“For decades, both Keebler and Nintendo have been at the center of countless family memories. And, through the Mario Kart Fudge Stripes Rocky Road cookies, we’re hoping to ‘power up’ the Elfin magic that happens when families come together,” said Alicia Mosley, Vice President of Marketing at Keebler.

Win a GameTruck Party + My NintendoPlatinum Points

Keebler is offering fans a chance to win an exclusive mobile video game party experience from GameTruck, to come to their neighborhood. This grand prize will feature a GameTruck party for up to 20 guests.

Here’s how fans can enter:  

  • Buy participating limited edition Mario Kart Fudge Stripes Cookies by November 1, 2022
  • Upload an image of your receipt by November 1, 2022 to 
  • Get 100 My Nintendo™ Platinum Points*, redeemable on, plus a chance to win a mobile video game party from GameTruck.

For official sweepstakes rules can restrictions, visit

The Mario Kart Fudge Stripes Cookies are available exclusively at Walmart stores and starting mid-August, and available nationwide by mid-September for a suggested retail price of $3.19 – $4.57 per 9.7 oz pack. 

Images via Keebler and Nintendo

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  • Dan Arndt

    Fiction writer, board game fanatic, DM. Has an MFA and isn't quite sure what to do now. If you have a dog, I'd very much like to pet it. Operating out of Indianapolis.

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